‘Haaaaaave you met’, shines a spotlight on the brewery owners, the brewers, venue managers, the beer pourers, the sales representatives, bottle shop workers and the beer drinkers of the SA craft beer industry. We will discover their inner secrets, find out what gets them out of bed in the morning and we might even unravel some exclusive news along the way. The hard questions have been asked, so you don’t have to. Enjoy!
Meet Adrian Henshall, co-owner of Clare Valley Brewing Company. Adrian was the leader in re-inventing Clare Valley Brewing Company’s image and re-branding the company with a new logo and a new lease on life. CVBC have a picturesque cellar door in Clare and it is a great place to stop off if you are on the trail. Take a look at Adrian’s answer and gain a snap shot of his thoughts.
Q1. Who are you and how are you involved in the SA beer industry?
I am Adrian Henshall and I am co-owner of Clare Valley Brewing Co.
Q2. What are some of the great moments you have had whilst being involved in this industry?
Every day is a different day in the craft beer industry. The pace at which things are changing is like no other industry I have experienced. It might sound silly, but there is this underlying vibe or a pulse that comes with the craft beer movement and it generates this natural hype which just gets you excited to get into work each day. The great moments I have are more from interacting with the consumers at events and getting their feedback on our beers and just listening to their passion for craft beer – you can’t help but smile about what the future holds for this industry.
Q3. Predicting the future, what trends are coming in the near future for beer in Australia?
Always a tough one to answer. I think we are at a point in the industry evolution where customers are starting to get really adventurous and are craving something new and different every time they go out. This may just be a phase that we go through as consumers discover what their true taste preferences are. But at the moment it is exciting, it allows brewers to showcase the true art of craft brewing.
Q4. What is your favourite beer style and how did this come to be?
Different horses for different courses really. I probably still prefer the more mainstream beers such as the Red Ale and have really liked the Summer Ale we recently released. Also very partial to a session ale – and there are a couple of exceptional ones produced in SA.
Q5. Where is one place that you would love to see good beer served?
Good beer should be mandatory in any place that serves beer. There are plenty of barriers to getting craft beer into many venues, and I hope in time the industry can really pull together to break down some of those barriers. As a movement, we are getting to the point where we need to be looking bigger picture and how as an industry we can gain a more even playing field with the bigger guys.
Q6. Do you have any exciting news you can share with me? Maybe about future plans, collaborations or anything new?
As a matter of fact, good timing. We have just appointed a new Head Brewer at CVBC. As of Monday, Damian Trounce is joining the team. Damo has enormous experience in the industry and is moving from Little Creatures in Freo to head up our operations. Damo will continue on the great work that Charlotte did for us in the 18mths she was here. She really put us back on the map in beer quality, and I am sure Damo will build on that.
Q7. What gets you out of bed in the morning?
Currently it is a 3mth old baby!
Q8. Do you dream about beer? If so, what is your most memorable dream about beer?
I almost feel awkward saying no I don’t! But good beer gives me good dreams.
Q9. What is your favourite season for beer drinking? Why?
Silly question Matt – every season is beer drinking season!
Q10. If you could choose any profession, what would it be? Why?
I love what I do. I may not make the beer, but I love being involved. It is one of the most challenging industries to be involved in, but that’s what makes it so rewarding.
What perfect timing, with the announcement of CVBC’s new brewer. It seems that a large majority of people in this industry had some sort of start at Little Creatures. I look forward to what CVBC has in store for us in the future. Thanks Adrian.