Haaaaaave You Met……Peter Bradley?

‘Haaaaaave you met’, shines a spotlight on the brewery owners, the brewers, venue managers, the beer pourers, the sales representatives, bottle shop workers and the beer drinkers of the SA craft beer industry. We will discover their inner secrets, find out what gets them out of bed in the morning and we might even unravel some exclusive news along the way. The hard questions have been asked, so you don’t have to. Enjoy!


Say hello to Peter Bradley, Quality Brewer for Lion Co, working out of the West End facility in Thebarton. Before any of my readers decides to boycott reading because West End are not technically ‘craft’, please refer to my previous article ‘The Craft of West End’. Brewing is etched in Peter’s blood and as well as it being his day job, he is also an avid home brewer. Take a look at his answers and read his thoughts on the wonderful world of beer.

Q1. Who are you and how are you involved in the SA beer industry?

 G’Day my name is Peter Bradley and I am the Quality Brewer at West End Brewery in Thebarton. As well as brewing some of SA’s most iconic brands, we brew many of the James Squire brands including The Swindler, The Chancer and Hop Thief 8.

 Q2. What are some of the great moments you have had whilst being involved in this industry?

Being part of the team that won the World Beer Cup in the English Summer Ale category for James Squire Swindler brewed right here in Thebarton was fantastic!

Southwark Stout winning best Stout at the RABCA a couple of years back was also pretty cool.

On a personal note – pretty proud to have completed the IBD Brewing Diploma in the last couple of years.

 Q3. Predicting the future, what trends are coming in the near future for beer in Australia?

A continued focus on pack quality I reckon. Proliferation can drive up inventory and with the number of craft beers and craft beer cellars growing, stock can be on shelves or in warehouses for a pretty long time. Having control of dissolved oxygen will be important for beers that are not fast movers to ensure flavour stability.

Q4. What is your favourite beer style and how did this come to be?

Beer with high hop aroma and flavour, so American Pale or IPA are some of my favourite styles. I spent a couple of years in California 10 years ago and that experience got me hooked on these styles. Sierra Nevada Pale became my go to beer. I am pleased there are so many good versions made fresh in Australia now. I am also a keen for a Belgian or German Wheat beer after visiting Europe a few times. A good stout in winter whilst watch the footy is also a pleasure.

 Q5. Where is one place that you would love to see good beer served?

Outer North Eastern suburbs would be great…North-East Massive anyone?

Q6. Do you have any exciting news you can share with me? Maybe about future plans, collaborations or anything new?

Keep an eye out for the latest James Squire offering, Mid River. It is a mid-strength ale that has a great combination of German and American hops to produce full hop aroma and flavour balanced well with Vienna and Munich.

Q7. What gets you out of bed in the morning?

Getting into work pretty early to complete my morning standard work before our Brewing meeting at 9:15. I check the analytical quality results from the previous 24 hours and taste packaged products and the latest maturation transfers with the taste panel. When all analytical results are hitting target and the beers are tasting great this sets me up for a good day.

 Q8. Do you dream about beer? If so, what is your most memorable dream about beer?

Once, I can remember dreaming I had a secret stash of Gose at Adelaide Oval for a footy game.

 Q9. What is your favourite season for beer drinking? Why?

Every season is great, but I guess winter brings more of the malt forward Amber Ales, Porters and Stouts into play.

 Q10. If you could choose any profession, what would it be? Why?

Always loved Formula 1 but I think I may have left my run a bit late.

A job where you stroll into work and beer is put in front of you to taste; that is a dream. You would want to have some great exercise patterns to match that job though. If anyone has worked out a way to smuggle in some secret Gose into the Adelaide Oval, please let us know. Thanks for your insight Peter. If you are reading this and you are a brewer, beer sales rep, venue manager or avid beer drinker, please get in contact so I can send you my questions. Cheers.


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